HAPPY NEW YEAR 2016!
This project is born with the idea to defend Sherry wine from the clutches of time, to stem the ongoing decadence and reverse the lack of knowledge, of one of the greatest treasures of not only oenology, but mankind. Sherry has seen cultures come and go through the ages, however the threat today is the greatest as there has never been a more unforgiving time this way of life has faced. In fact there are techniques, processes, production methods, in the Sherry heartland that we can only read about in books today, everyday these nuggets of information are disappearing into the black ocean of the unknown, that will never come back. No where is this more apparent than in the own streets of Jerez, where a majority of the population struggles to even identify certain Sherries, less even to be ambassadors of Sherry.
The Sherry Company strives to create a “Company” a legion of Sherry supporters from small artisan bodegas, to multinational Sherry houses to bypass differences, work together, and establish a way of preserving the future of Sherry for generations to come. Fundamentally, everyone knows what needs to be done, a return to the roots, a focus on quality, terroir, and the right steps are being taken in many cases. We just need to push forward making Sherry resonate around the world.
I invite you to come along for the ride, for my part in all of this is clear for 2016:
- Relocate to Andalucia, Spain
- Sign up and complete the Consejo Sherry Educator course
- Attempt to get accepted into the Sherry Masters
- Establish legal social enterprise, and get the word out
- Seek collaborations, and bold projects
- Do all I can to save our bodega
It will be fun to see this play out, one step at a time. Don’t hesitate to contact, comment, or simply reach out to give advice, clarity at any time.
Sherry Company
The Sherry Company 